“No act of kindness, no matter how small, is ever wasted.”

- Aesop

Our mission is to help make the world a kinder place by sharing acts of kindness.

Our vision is to strengthen community resiliency, cultivate a safe space for positivity, and encourage vulnerability through the recognition of kindness and gratitude.


SeeKindness is a social engagement platform where you can post an act of kindness you received or did for someone on our map. You may ask yourself, “Why bother with that?” Because together we create a global tapestry of all the goodness and kindness that is happening worldwide.  

SeeKindness helps our users be the change in the world they want to see. We provide the tools to map acts of kindness all over the world: acts of kindness people have done for others, acts of kindness that others have done for them, or acts of kindness that they have seen unfold. Everything from small moments of human kindness to large-scale, life-changing events. We map it all.


Our research has shown that we don’t necessarily think of ourselves as kind. Nice, maybe. But kind is not an adjective we often use to describe ourselves. In fact, when we asked users to recall an act of kindness they had done for someone else, they had a hard time talking about it. Some felt that they were being insincere, some felt uncomfortable talking themselves up, and some believed they had not done any acts of kindness.

However, we all do and receive acts of kindness every day, we just don’t notice them.

We found that it is much easier to recall an act of kindness someone has done for us. We remember the feeling of someone going out of their way to make us feel seen and acknowledged. We want to help people see that they make the same impact whenever they do an act of kindness for someone else. No act is too small or insignificant to have meaning.


We started SeeKindness in March 2020, right at the beginning of the pandemic, even though Tim Bramwell had nurtured this idea for more than a year and a half before. We saw that even in unprecedented times of anxiety and uncertainty, people were connecting with others. We saw communities coming together, neighbours going out of their way for each other, and so many people wearing masks and getting a vaccine to take care of the most vulnerable members of their community.

We saw the world change in a really drastic way. And we wanted to make sure that it was documented.

So SeeKindness was born. And we keep growing! More and more users are joining the mission and we are creating new features to help spread even more kindness.

We just launched our first product, BisOO! BisOO are virtual group hugs that can be sent from anywhere in the world. Design your card for anyone who needs a pick-me-up, invite your friends or family to sign the BisOO and attach a photo or video, and create a personalized map of gratitude that we’ll send to your special someone.

You can also join our newsletter! We send out a monthly newsletter that includes kind news, acts of kindness, and people who are making a difference in the world.

We are excited to launch Kindness News, articles from around the world! When there’s good news, we want to share it with you. You will be able to submit kind news articles too and help us create a positive resource for anyone who feels down. We can all use a reminder that kindness is everywhere. Join our newsletter to be first in line for updates!


Our vision is a world where people aren’t afraid to be kind or vulnerable. We want to show that even when our world seems dark and scary, or that bad outweighs the good, there are kind people doing kind things everywhere and all the time. We believe that sharing acts of kindness can help people change the way they see themselves and others. Kindness helps us to be more mindful of each other. Plus, being kind eases some of the anxiety and depression rampant in the world today.

We want to create a place on the internet that is truly safe and kind. Where you can post about something good you did without a troll cutting you down. Where you can learn about kindness and why it’s important. A place where kids can post about kindness without being exposed to any nastiness.

By looking at kindness in business we hope to inspire other entrepreneurs to build kindness into what they do. By partnering with social scientists we hope to explore how kindness can be a part of everyday mental health.

In short, we want to change the world to become a kinder, gentler place for everyone.

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